Explore the World of User-Generated Content
The UGC Industry Podcast
The UGC Industry Podcast dives into the evolving landscape of user-generated content, exploring trends, insights, and strategies for creators and brands. Join industry leaders as they share their expertise and inspire your UGC journey.
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Oct. 15, 2026
How a New Dad Went From $17 an Hour to a Six-Figure UGC Business | Dakota Crane E9
What do you do when you’re back in your in-laws’ basement, earning $17 an hour, with a baby on the way? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Dakota Crane, founder of UGC Revenue Room, to discuss rebuilding his income through UGC, creating content that performs, and turning brand relationships into bigger opportunities. Dakota shares the setbacks behind his six-figure UGC business, how he landed $5,000 in contracted work in two weeks after returning to UGC...
Oct. 12, 2026
How This Fitness Coach Made $15K in His Fourth Month of UGC | Kason Grainger E8
Would you keep creating after making over 100 videos without a single sale? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Kason Grainger to discuss his transition from fitness coaching to UGC, the learning curve behind performance-based content, and how he reached a $15K month with one brand. Kason shares why having 248K followers didn’t automatically make him good at UGC, what he learned before earning his first sale, and how he approaches hooks, storytelling, an...
Oct. 8, 2026
Why an Influencer With 400K+ Followers Is Going All-In on UGC | Zach Rance E7
Why would someone with over 400,000 followers start making videos they don’t even post on their own page? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Zach Rance, a former Big Brother contestant, content coach, and longtime influencer, to discuss his move into UGC, creating content consistently, and building brand relationships that go beyond a single paycheck. Zach shares how a $750 offer for two videos introduced him to UGC, why he believes brands are shifting awa
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Oct. 5, 2026
How He Doubled His Tech Sales Income Working Just Two Hours a Day | Bryce Marin E6
What would make you walk away from a lucrative tech sales job just months after starting your career? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Bryce Marin to discuss his transition from tech sales to full-time UGC, building an agency, and what brands actually look for when hiring creators. Bryce shares how watching his roommate earn more while working fewer hours changed his perspective, how he doubled his income in his second month of UGC, and why he decided to
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Oct. 1, 2026
The Performance-Based UGC Playbook from Trybe’s #1 Agency Owner | Colin Reich E5
Everybody wants to know, how do I actually make money on Trybe? You’re about to find out… In this episode of the UGC Industry Podcast, Brandon Hien sits down with Colin Reich, the founder of Trybe’s #1 agency, UGC Club (formely Vsquad), to discuss performance-based UGC, finding the right brands on Trybe, and becoming a creator brands want to keep working with. Colin shares how his agency has paid out over $700,000 in creator commissions, why he encourages creators to make 300 intentional vi...
Sept. 28, 2026
Breaking through the $10K/Month Ceiling: An Agency Owner’s Playbook for UGC Creators | Andrew Shin E4
Could taking on more brand deals be the very thing holding your UGC business back? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Andrew Shin, founder of the Creator Blueprint and co-founder of GOOD Marketing, to discuss landing brand deals, creating videos that perform, and approaching UGC like a business, not just a side hustle. Andrew shares his journey from working with brands like Nike and Adidas to going all in on UGC after being fired from AT&T. He break...
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Sept. 22, 2026
The Queen of Tech UGC Reveals Her Secrets to Going Viral | Sidney Brant E2
What separates a UGC video that gets ignored from one that takes off? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Sidney Brant, the queen of viral tech UGC, to discuss natural on-camera delivery, storytelling, consistent experimentation, and building relationships with brands. Sidney shares how one video generated roughly $41,000 in performance pay across three platforms, what her early low-view months taught her, and why a higher retainer doesn’t always mean gr...